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Personal Brand Archetype Quiz

Discover your personal brand archetype with my free 3-minute quiz.

What is the Personal Brand Archetype Quiz?

The Personal Brand Archetypes Quiz and the results are loosely based on the work by Carl Jung and the Book The Hero & The Outlaw, Building Extraordinary Brands with the Power of Archetypes by Margaret Mark & Carol S. Pearson. For the purpose of this quiz and results, I updated some of the names and descriptions to suit individuals rather than larger brands.

This quiz pinpoints what makes you unique, helping you to stand out authentically.

Whether you are a creator, coach or solopreneur, knowing your archetype from 1320 possible combinations is key to effective, genuine marketing.

It’s not about changing who your are, it’s about using your natural strengths to boost your business.

And watch your sales grow! Let’s get started!

Identify your personal brand archetype

Your archetype isn’t who you want to be, it’s who you already are. This is why your marketing becomes so easy once you embrace it. It’s based around who you are, your values, why and how you do what you do.

So, take the quiz, then check out your archetypes and decide that you are going to showup as 100% authentically you.

Ipad with Transform your online brand images of the archetypes behind
Pictures of the quiz on a ipad and as other documents

How this can help you

  • Stand Out Authentically: Uncover what makes your brand truly unique
  • Market with Ease: Align your messaging with your natural strengths
  • Create Effortlessly: Develop content that feels natural and engaging

And it doesn’t stop there!

  • Make Impactful Decisions: Gain clarity for your brand strategy
  • Create Effortlessly: Develop content that feels natural and engaging
  • Build Lasting Connections: Build trust with your audience
Pictures of the quiz on a ipad and as other documents

You don’t need to reinvent yourself. Your authentic self is your greatest asset!

With 1,320 possible archetype combinations, you’ll discover a brand identity that’s as unique as you are.

Embrace your blend of the 12 core archetypes and transform your marketing into a natural extension of yourself.

Ready to turn your passion into an authentic business?

Lover and caregiver characters

Discover your authentic, unique brand in just 3 minutes!

All you need is your name and email to begin. You’ll receive your results instantly, along with insights on how to leverage your unique archetype to grow your personal brand and connect authentically with your audience.

Ready to transform your online brand into an authentic reflection of who you are?

And watch your sales grow! Let’s get started!

Learn more about your personal brand archetype

Friendly, Bold, Creative, Confident, Enthusiastic, Entertainer, Original, Social, Extrovert, Fun, Playful

Love, Intimacy, Warmth, Committed, Magnetic, Idealistic, Sensual, Passionate, Gratitude, Beauty

Optimistic, Kind, Pure, A Dreamer, Happy, Humble, Kind, Gentle, Naive innocence

Dependable, Generous, Peaceful, Committed, Protector, Selfless, Caring, Warm, Empathetic, Accepting

Teacher, Expert, Thinker, Wise, Knowledge, Truth, Guide, Mentor, Student, Authoritative

Ambitious, Influential, Successful, Leader, Authoritative, Powerful, Strong, Direct, Strong, In charge

Growth, Freedom, Individual, Adventure, Daring, Pioneer, Exciting, Wanderer, Independence

Inspiring, Creative, Authentic, Vibrant, Expressive, Visionary, Passion, Pioneer, Unique, Imaginative

Visionary, Innovative, Transformative, Knowledgeable, Intuitive, Innovator, Charismatic

Friendly, Down to Earth, Humble, Loyal, Honest, Respect, Fair, Belonging, Easy going, Relaxed, Likeable

Courageous, Determined, Strong, Warrior, Proud, Rescuer, Focused, Competitive, Powerful

Bold, Individual, Revolutionary, Changemaker, Independent, Shocking, Disruptive, Challenging

FAQ’s

How long does the quiz take?

The quiz only takes about 3 minutes to complete.

What do I need to get started?

Just your name and email! We’ll send your results right to your inbox.

Is this quiz really free?

Yes, the quiz is completely free, and you’ll receive valuable insights into your brand archetype.

Who is this quiz for?

This quiz is perfect for creators, coaches, trainers, experts, solopreneurs, and service business owners looking to grow their personal brand authentically.

How accurate is the quiz?

The quiz is based on established psychological principles and has been refined through extensive testing. While no quiz is 100% accurate, most users find the results remarkably insightful and applicable to their business.

What are the 12 archetypes in the quiz?

The 12 archetypes include the Entertainer, Lover, Innocent, Caregiver, Sage, Leader, Explorer, Creator, Magician, Friend, Hero, and Rebel. Each represents a unique approach to branding and audience engagement.

How do I use my archetype in my marketing?

Once you know your archetype, you’ll get actionable insights on how to create content, communicate with your audience, and present yourself in a way that resonates and feels authentic.

What do I need to do after I get my results?

Your results will include initial insights and tips to get you started. For a deeper dive into applying your archetype to your business, you’ll receive an exclusive offer for our follow-up course specifically designed for your archetype. This course will provide you with comprehensive strategies to fully leverage your unique brand personality.

How will you use my information?

We respect your privacy. Your email will only be used to send your quiz results and occasional valuable branding tips. We never share your information with third parties.

Embrace your brand archetype and allow it to shine through your messaging