Who is the hero brand archetype?

The Hero archetype embodies the values of courage, strength, and resilience in the face of adversity, reflecting a deep commitment to improving the world through hard work and determination.

You want to improve the world through courage, strength, and hard work.

You are strong, tough, and decisive. If you are met with a “no” you will keep going until you get a “yes.” This perseverance and determination speak to your clients, assuring them that you are there to fight in their corner. And although you can be direct and candid in your approach, this earns you trust and loyalty.

You are naturally competitive, and make those around you feel motivated and ready to take action. Like a superhero swooping into the rescue. Don’t worry about going further to prove your worth. It already shines out of you.

Although it is something you dread, try not to fear failure and showing vulnerability. Even superheroes crack on occasion, and you can be your own worst judge and critic.

Your grit and determination to leave your mark on the world is strong and your desire to make a difference draws people to you.

Brand strategy of the hero archetype

You encourage people to tap into their own reserves of power and persist against the odds. You are there to support them and help them along the way. You challenge the injustices that you see in the world. You are motivating, powerful and committed. People can always count on you.

Learn more about your secondary brand archetypes

Hopefully you remembered to take a screenshot of your results! If you did you can learn more about your secondary archetypes.

Friendly, Bold, Creative, Confident, Enthusiastic, Entertainer, Original, Social, Extrovert, Fun, Playful

Love, Intimacy, Warmth, Committed, Magnetic, Idealistic, Sensual, Passionate, Gratitude, Beauty

Optimistic, Kind, Pure, A Dreamer, Happy, Humble, Kind, Gentle, Naive innocence

Dependable, Generous, Peaceful, Committed, Protector, Selfless, Caring, Warm, Empathetic, Accepting

Teacher, Expert, Thinker, Wise, Knowledge, Truth, Guide, Mentor, Student, Authoritative

Ambitious, Influential, Successful, Leader, Authoritative, Powerful, Strong, Direct, Strong, In charge

Growth, Freedom, Individual, Adventure, Daring, Pioneer, Exciting, Wanderer, Independence

Inspiring, Creative, Authentic, Vibrant, Expressive, Visionary, Passion, Pioneer, Unique, Imaginative

Visionary, Innovative, Transformative, Knowledgeable, Intuitive, Innovator, Charismatic

Friendly, Down to Earth, Humble, Loyal, Honest, Respect, Fair, Belonging, Easy going, Relaxed, Likeable

Courageous, Determined, Strong, Warrior, Proud, Rescuer, Focused, Competitive, Powerful

Bold, Individual, Revolutionary, Changemaker, Independent, Shocking, Disruptive, Challenging

Embrace your brand archetype and allow it to shine through your messaging

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