FRIENDLY, DOWN TO EARTH, HUMBLE, LOYAL, HONEST, RESPECT, FAIR, BELONGING, EASY GOING, RELAXED, LIKEABLE
The Friend archetype embodies relatability, belonging, and inclusivity, creating a warm and inviting atmosphere wherever they go. They naturally make genuine connections, drawing people in with their down-to-earth spirit and unwavering loyalty.
Everyone wants to be your friend because they feel like you are just like them. They feel a close bond and connection with you.
You love the feeling of belonging and fitting in and through your work you want to be able to make real connections. The natural down to earth spirit you possess gives comfort and stability to those around you. You always approach tasks and projects with empathy and authenticity, which demonstrates your pure virtues of fairness and respect for others.
You have so much to offer the world, and create a welcoming environment wherever you are – which is such a gift. You will always stand up for the underdog and rally others around to help them. You make it easy for everyone in the group to support each other and create a place for them to connect and engage with each other as well as yourself.
You are also hard working and extremely loyal. You have solid values and others open up to you, knowing that you won’t be judgmental or negative. Never let your honest and accepting nature change. It has the power to build loving communities and solid foundations.
Wondering what’s next?
Your Friend Archetype is all about connection, trust, and loyalty.
But discovering your archetype is just the beginning. To help you build on your natural warmth and relatability, I’ve developed a short, actionable course designed to turn your Friend energy into a trusted, approachable brand that people can’t help but love.
So, let’s turn your quiz result into revenue! Ready to bring your Friend personal brand to life? Join a 60-minute mini masterclass designed for Friend archetypes and learn how to grow your brand through connection, consistency, and being genuinely you.

Brand strategy of the Friend archetype
As a Friend, you have an extraordinary ability to create genuine connections and welcoming spaces. Your natural relatability and authenticity are your unique strengths for building loyal communities and lasting relationships in business.

Learn more about other brand archetypes
Join my mini masterclass course to learn how to use your Caregiver strengths (and more as I show you how to tap into your secondary and tertiary archetype energy!) to create a personal brand that’s aligned, engaging, and built to grow with you.