Who is the innocent brand archetype?

The Innocent archetype embodies purity, simplicity, and an unwavering optimism that shines through in every aspect of life. You effortlessly see the positive in every situation.

You always see the bright side of life and your purity, goodness, and joy of helping others shine out of you, no matter what you are doing. This is an innate gift that allows you to see the good in every situation.

You simply have one goal when it comes to your professional and personal life and that is to create happiness, optimism, and hope. Your clients and connections are drawn to your innocent and trustworthy nature.

When they are working with you, it helps them to see the world through your eyes – simple, wholesome and good. You put a straightforward and positive spin on everything you do, and your empathy is one of your greatest natural skills.

People trust you. They know that you are sincere and that you strive to do the right thing. You worry though, about making others feel bad. Sometimes you fear you might have said something that could get misconstrued and it can eat you up inside. Let it go and let your optimism shine through.

Brand strategy of the innocent archetype

Share happiness and joy in your marketing. Earn people’s trust with simple, honest and positive communication. You are a breath of fresh air, positive, open and build trust by making your brand and a positive, happy place to be. You help people to bring the best out in themselves and feel good about themselves. You shine a light and just make people feel good.

Learn more about your secondary brand archetypes

Hopefully you remembered to take a screenshot of your results! If you did you can learn more about your secondary archetypes.

Friendly, Bold, Creative, Confident, Enthusiastic, Entertainer, Original, Social, Extrovert, Fun, Playful

Love, Intimacy, Warmth, Committed, Magnetic, Idealistic, Sensual, Passionate, Gratitude, Beauty

Optimistic, Kind, Pure, A Dreamer, Happy, Humble, Kind, Gentle, Naive innocence

Dependable, Generous, Peaceful, Committed, Protector, Selfless, Caring, Warm, Empathetic, Accepting

Teacher, Expert, Thinker, Wise, Knowledge, Truth, Guide, Mentor, Student, Authoritative

Ambitious, Influential, Successful, Leader, Authoritative, Powerful, Strong, Direct, Strong, In charge

Growth, Freedom, Individual, Adventure, Daring, Pioneer, Exciting, Wanderer, Independence

Inspiring, Creative, Authentic, Vibrant, Expressive, Visionary, Passion, Pioneer, Unique, Imaginative

Visionary, Innovative, Transformative, Knowledgeable, Intuitive, Innovator, Charismatic

Friendly, Down to Earth, Humble, Loyal, Honest, Respect, Fair, Belonging, Easy going, Relaxed, Likeable

Courageous, Determined, Strong, Warrior, Proud, Rescuer, Focused, Competitive, Powerful

Bold, Individual, Revolutionary, Changemaker, Independent, Shocking, Disruptive, Challenging

Embrace your brand archetype and allow it to shine through your messaging

Start the Quiz