OPTIMISTIC, KIND, PURE, A DREAMER, HAPPY, HUMBLE, KIND, GENTLE, NAIVE INNOCENCE
The Innocent archetype embodies purity, simplicity, and an unwavering optimism that shines through in every aspect of life. You effortlessly see the positive in every situation.
You always see the bright side of life and your purity, goodness, and joy of helping others shine out of you, no matter what you are doing. This is an innate gift that allows you to see the good in every situation.
You simply have one goal when it comes to your professional and personal life and that is to create happiness, optimism, and hope. Your clients and connections are drawn to your innocent and trustworthy nature.
When they are working with you, it helps them to see the world through your eyes – simple, wholesome and good. You put a straightforward and positive spin on everything you do, and your empathy is one of your greatest natural skills.
People trust you. They know that you are sincere and that you strive to do the right thing. You worry though, about making others feel bad. Sometimes you fear you might have said something that could get misconstrued and it can eat you up inside. Let it go and let your optimism shine through.
Wondering what’s next?
Your Innocent Archetype radiates optimism, simplicity, and an authentic belief in the good.
But understanding your archetype is just the beginning. To help you embrace your Innocent energy, I’ve designed a short, actionable course to turn your pure, refreshing perspective into a brand that inspires trust and joy in others.
So, let’s turn your quiz result into revenue! Ready to bring your Innocent personal brand to life? Join a 60-minute mini masterclass designed for Innocent archetypes and learn how to build a brand that radiates trust, optimism, and clarity—while staying true to your values.

Brand strategy of the Innocent archetype
As an Innocent, you have a remarkable gift for bringing light and optimism to everything you do. Your natural ability to see the good and make things simple is your unique superpower in business.

Learn more about other brand archetypes
Join my mini masterclass course to learn how to use your Innocent strengths (and more as I show you how to tap into your secondary and tertiary archetype energy!) to create a personal brand that’s aligned, engaging, and built to grow with you.