FRIENDLY, DOWN TO EARTH, HUMBLE, LOYAL, HONEST, RESPECT, FAIR, BELONGING, EASY GOING, RELAXED, LIKEABLE
The Friend archetype embodies relatability, belonging, and inclusivity, creating a warm and inviting atmosphere wherever they go. They naturally make genuine connections, drawing people in with their down-to-earth spirit and unwavering loyalty.
Everyone wants to be your friend because they feel like you are just like them. They feel a close bond and connection with you.
You love the feeling of belonging and fitting in and through your work you want to be able to make real connections. The natural down to earth spirit you possess gives comfort and stability to those around you. You always approach tasks and projects with empathy and authenticity, which demonstrates your pure virtues of fairness and respect for others.
You have so much to offer the world, and create a welcoming environment wherever you are – which is such a gift. You will always stand up for the underdog and rally others around to help them. You make it easy for everyone in the group to support each other and create a place for them to connect and engage with each other as well as yourself.
You are also hard working and extremely loyal. You have solid values and others open up to you, knowing that you won’t be judgmental or negative. Never let your honest and accepting nature change. It has the power to build loving communities and solid foundations.
Brand strategy of the friend archetype
You create a space where others can come and feel safe. They feel connected to you, each other and have a strong sense of togetherness. You look beyond yourself and create a dynamic and interesting space which naturally draws people in. You are inclusive in your messaging and your marketing. Use welcoming and inviting friendly language and diversity in your images.
Learn more about your secondary brand archetypes
Hopefully you remembered to take a screenshot of your results! If you did you can learn more about your secondary archetypes.